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| 008 | 070108s2008####njua###f#b####001#0#eng## | ||
| 005 | 20100325111002.0 | ||
| 001 | BCCAB015931 | ||
| 003 | AR-BCCAB | ||
| 245 | 1 | 0 | |a Principles of marketing / |c Philip Kotler, Gary Armstrong. |
| 250 | # | # | |a 12th ed. |
| 260 | # | # | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2008. |
| 300 | # | # | |a xxxii, 599, [99] p. : |b il. col. ; |c 29 cm. |
| 504 | # | # | |a Bibliografía: p. R-1 - R-30. |
| 020 | # | # | |a 9780132390026 (alk. paper) |
| 020 | # | # | |a 0132390027 (alk. paper) |
| 100 | 1 | # | |a Kotler, Philip. |
| 700 | 1 | # | |a Armstrong, Gary |q (Gary M.) |
| 080 | # | # | |a 65.01 |
| 650 | # | 7 | |a Marketing. |2 inist |
| 650 | # | 7 | |a Mercadotecnia. |2 inist |
| 650 | # | 7 | |a Negocios. |2 inist |
| 010 | # | # | |a ##2007000562 |
| 050 | 0 | 0 | |a HF5415 |b .K636 2008 |
| 040 | # | # | |a DLC |b spa |d arbccab |c DLC |d YDX |d BAKER |d BTCTA |d YDXCP |d NLGGC |d DLC |
| 500 | # | # | |a Incluye índices. |
| 856 | 4 | 1 | |3 Indice |u http://www.loc.gov/catdir/toc/ecip078/2007000562.html |
| 856 | 4 | 1 | |3 Tapa |u http://images.amazon.com/images/P/0132390027.01.MZZZZZZZ.jpg |
| 082 | 0 | 0 | |a 658.8 |2 22 |
| 942 | # | # | |c BK |
| 952 | # | # | |2 udc |a ARBCCAB |b ARBCCAB |d 20100115 |i 21088 |o 65.01 K848 Ed.12 |p 21088 |t 1 |y BK |
