Managing creativity and innovation : practical strategies to encourage creativity.

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Detalles Bibliográficos
Formato: Libro
Lenguaje:
Publicado: Boston, Mass. : Harvard Business School Press, c2003.
Colección:The Harvard business essentials series
Materias:
Acceso en línea:Indice
Tabla de Contenidos:
  • Types of innovation : several types on many fronts
  • The S-curve : a concept and and its lessons
  • Idea generation : opening the genie's bottle
  • Recognizing opportunities : don't let the good ones slip by
  • Moving innovation to market : will it fly?
  • Creativity and creative groups : two keys to innovation
  • Enhancing creativity : enriching the organization and workplace
  • What leaders must do : making a difference.