The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables

The role of food safety label in fresh vegetables has received little attention in developing economies and less attention from the perspective of gender. In this context, a conceptual model was developed to explain the effect of food safety label as a moderator variable of risk perception and quali...

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Autores principales: Adasme-Berríos, Cristian, Sánchez, Mercedes, Mora, Marcos, Schnettler, Berta, Lobos, Germán, Díaz, José
Formato: Online
Lenguaje:eng
Publicado: Facultad de Ciencias Agrarias-UNCuyo 2019
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Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2347
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spelling I11-R107article-23472019-12-18T16:16:39Z The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables Adasme-Berríos, Cristian Sánchez, Mercedes Mora, Marcos Schnettler, Berta Lobos, Germán Díaz, José inocuidad alimentaria modelo de ecuaciones estructurales percepción de riesgo hortalizas frescas variable moderadora food safety structural equation model risk perception fresh vegetables moderator variable The role of food safety label in fresh vegetables has received little attention in developing economies and less attention from the perspective of gender. In this context, a conceptual model was developed to explain the effect of food safety label as a moderator variable of risk perception and quality perceived for fresh vegetables from the perspective of gender. A structural equation model was developed in central and south central Chile, using a convenience sample (n = 1114) of vegetables buyers. The main finding of the study was that for females, the food safety label moderated the effect of risk perception on perceived quality; while for males this effect was not significant. However, given that females are primarily responsible for purchasing food, food safety labels are a tool for consumers to recognize unsafe vegetables; at the same time, it can influence the purchase decision of those consumers worried by certain risks associated with fresh vegetables. The role of food safety label in fresh vegetables has received little attention in developing economies and less attention from the perspective of gender. In this context, a conceptual model was developed to explain the effect of food safety label as a moderator variable of risk perception and quality perceived for fresh vegetables from the perspective of gender. A structural equation model was developed in central and south central Chile, using a convenience sample (n = 1114) of vegetables buyers. The main finding of the study was that for females, the food safety label moderated the effect of risk perception on perceived quality; while for males this effect was not significant. However, given that females are primarily responsible for purchasing food, food safety labels are a tool for consumers to recognize unsafe vegetables; at the same time, it can influence the purchase decision of those consumers worried by certain risks associated with fresh vegetables. Facultad de Ciencias Agrarias-UNCuyo 2019-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2347 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 51 No. 1 (2019): January-June; 93-109 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 51 Núm. 1 (2019): Enero-Junio; 93-109 1853-8665 0370-4661 eng https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2347/1717 https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2347/1718
institution Universidad Nacional de Cuyo
building Revistas en línea
filtrotop_str Revistas en línea
collection Revista de la Facultad de Ciencias Agrarias
journal_title_str Revista de la Facultad de Ciencias Agrarias
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language eng
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author Adasme-Berríos, Cristian
Sánchez, Mercedes
Mora, Marcos
Schnettler, Berta
Lobos, Germán
Díaz, José
spellingShingle Adasme-Berríos, Cristian
Sánchez, Mercedes
Mora, Marcos
Schnettler, Berta
Lobos, Germán
Díaz, José
The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
inocuidad alimentaria
modelo de ecuaciones estructurales
percepción de riesgo
hortalizas frescas
variable moderadora
food safety
structural equation model
risk perception
fresh vegetables
moderator variable
author_facet Adasme-Berríos, Cristian
Sánchez, Mercedes
Mora, Marcos
Schnettler, Berta
Lobos, Germán
Díaz, José
author_sort Adasme-Berríos, Cristian
title The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
title_short The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
title_full The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
title_fullStr The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
title_full_unstemmed The gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
title_sort gender role on moderator effect of food safety label between perceived quality and risk on fresh vegetables
description The role of food safety label in fresh vegetables has received little attention in developing economies and less attention from the perspective of gender. In this context, a conceptual model was developed to explain the effect of food safety label as a moderator variable of risk perception and quality perceived for fresh vegetables from the perspective of gender. A structural equation model was developed in central and south central Chile, using a convenience sample (n = 1114) of vegetables buyers. The main finding of the study was that for females, the food safety label moderated the effect of risk perception on perceived quality; while for males this effect was not significant. However, given that females are primarily responsible for purchasing food, food safety labels are a tool for consumers to recognize unsafe vegetables; at the same time, it can influence the purchase decision of those consumers worried by certain risks associated with fresh vegetables.
publisher Facultad de Ciencias Agrarias-UNCuyo
publishDate 2019
url https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2347
topic inocuidad alimentaria
modelo de ecuaciones estructurales
percepción de riesgo
hortalizas frescas
variable moderadora
food safety
structural equation model
risk perception
fresh vegetables
moderator variable
topic_facet inocuidad alimentaria
modelo de ecuaciones estructurales
percepción de riesgo
hortalizas frescas
variable moderadora
food safety
structural equation model
risk perception
fresh vegetables
moderator variable
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