Protected designation of origin as driver of change in goat production systems: Beyond added value
Protected Designation of Origin (PDO) is one of the EU tools for rural development. Most of the literature on this subject is focused on premium prices and consumers’ willingness to pay for local products, since PDO and other labels aim to provide premium incomes for farmers. Our assumption is that...
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| Formato: | Online |
| Lenguaje: | eng |
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Facultad de Ciencias Agrarias-UNCuyo
2021
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3430 |
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Universidad Nacional de Cuyo |
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Revistas en línea |
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Revistas en línea |
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Revista de la Facultad de Ciencias Agrarias |
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Revista de la Facultad de Ciencias Agrarias |
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R-107 |
| language |
eng |
| format |
Online |
| author |
Bermejo, Luis Alberto Façanha, Débora Andrea Evangelista Guerra, Nieves Beneda Viera, Juan José |
| spellingShingle |
Bermejo, Luis Alberto Façanha, Débora Andrea Evangelista Guerra, Nieves Beneda Viera, Juan José Protected designation of origin as driver of change in goat production systems: Beyond added value Marcas de calidad Estilos de agricultura Desarrollo rural Innovación Percepción de los productores Quality label Farming style Rural development Farmers' perception Innovation |
| author_facet |
Bermejo, Luis Alberto Façanha, Débora Andrea Evangelista Guerra, Nieves Beneda Viera, Juan José |
| author_sort |
Bermejo, Luis Alberto |
| title |
Protected designation of origin as driver of change in goat production systems: Beyond added value |
| title_short |
Protected designation of origin as driver of change in goat production systems: Beyond added value |
| title_full |
Protected designation of origin as driver of change in goat production systems: Beyond added value |
| title_fullStr |
Protected designation of origin as driver of change in goat production systems: Beyond added value |
| title_full_unstemmed |
Protected designation of origin as driver of change in goat production systems: Beyond added value |
| title_sort |
protected designation of origin as driver of change in goat production systems: beyond added value |
| description |
Protected Designation of Origin (PDO) is one of the EU tools for rural development. Most of the literature on this subject is focused on premium prices and consumers’ willingness to pay for local products, since PDO and other labels aim to provide premium incomes for farmers. Our assumption is that PDO drives unexpected changes of farming styles not only related to processing or market strategies but also related to local resources using and to stablishing of different approach to agriculture and food production. We analyzed the PDO Queso Palmero (La Palma cheese) as a case of a dual label system (brand–certification common label) because it gives us the opportunity to compare farmers involved in a PDO scheme with farmers who works outside such systems. We conclude that private brands are more important than common label certification in price formation, but both are complementary, since PDO reinforces farmers’ efforts to improve quality. Beyond premium price, PDO also drives a radical change in farm structures, since it reconnects products to local resources (grazing vs intensification) and redesigns relationships with markets (shortening and diversifying chains and widening product offer). This change is characterized by implementation of new farming strategies in the context of PDO structure that coexist with classical farming strategies closer to intensification, not only in terms of productivity but also in terms of decoupling from local resources and productive and market specialization. Therefore, PDO is a powerful tool for rural development in a wide sense (resilience, empowerment, local capacity and network formation among others) far beyond its narrow remit of promoting economic growth (local or regional). Therefore, the coupling with local resources and the strength of local network and relationships as source of resilience, knowledge and capabilities improvement, have to be included in performance assessment of GIs in order to broaden the appraisal of role in regional development.
Highlights
PDO as institution is a powerful tool of farm transformation not only a protection structure of collective heritage or asset.
Private brand effect on price is larger than common label effect (PDO label).
PDO as institution leads radical changes of goat production systems from more production – oriented toward more market – oriented styles.
Market chains and product diversification, focusing on quality, concern about consumers and coupling with local resources are distinctive features of farms involved in PDO.
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| publisher |
Facultad de Ciencias Agrarias-UNCuyo |
| publishDate |
2021 |
| url |
https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3430 |
| topic |
Marcas de calidad Estilos de agricultura Desarrollo rural Innovación Percepción de los productores Quality label Farming style Rural development Farmers' perception Innovation |
| topic_facet |
Marcas de calidad Estilos de agricultura Desarrollo rural Innovación Percepción de los productores Quality label Farming style Rural development Farmers' perception Innovation |
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AT bermejoluisalberto protecteddesignationoforiginasdriverofchangeingoatproductionsystemsbeyondaddedvalue AT facanhadeboraandreaevangelista protecteddesignationoforiginasdriverofchangeingoatproductionsystemsbeyondaddedvalue AT guerranievesbeneda protecteddesignationoforiginasdriverofchangeingoatproductionsystemsbeyondaddedvalue AT vierajuanjose protecteddesignationoforiginasdriverofchangeingoatproductionsystemsbeyondaddedvalue |
| _version_ |
1800220920241979392 |
| spelling |
I11-R107article-34302021-07-07T00:44:42Z Protected designation of origin as driver of change in goat production systems: Beyond added value Protected designation of origin as driver of change in goat production systems: Beyond added value Bermejo, Luis Alberto Façanha, Débora Andrea Evangelista Guerra, Nieves Beneda Viera, Juan José Marcas de calidad Estilos de agricultura Desarrollo rural Innovación Percepción de los productores Quality label Farming style Rural development Farmers' perception Innovation Protected Designation of Origin (PDO) is one of the EU tools for rural development. Most of the literature on this subject is focused on premium prices and consumers’ willingness to pay for local products, since PDO and other labels aim to provide premium incomes for farmers. Our assumption is that PDO drives unexpected changes of farming styles not only related to processing or market strategies but also related to local resources using and to stablishing of different approach to agriculture and food production. We analyzed the PDO Queso Palmero (La Palma cheese) as a case of a dual label system (brand–certification common label) because it gives us the opportunity to compare farmers involved in a PDO scheme with farmers who works outside such systems. We conclude that private brands are more important than common label certification in price formation, but both are complementary, since PDO reinforces farmers’ efforts to improve quality. Beyond premium price, PDO also drives a radical change in farm structures, since it reconnects products to local resources (grazing vs intensification) and redesigns relationships with markets (shortening and diversifying chains and widening product offer). This change is characterized by implementation of new farming strategies in the context of PDO structure that coexist with classical farming strategies closer to intensification, not only in terms of productivity but also in terms of decoupling from local resources and productive and market specialization. Therefore, PDO is a powerful tool for rural development in a wide sense (resilience, empowerment, local capacity and network formation among others) far beyond its narrow remit of promoting economic growth (local or regional). Therefore, the coupling with local resources and the strength of local network and relationships as source of resilience, knowledge and capabilities improvement, have to be included in performance assessment of GIs in order to broaden the appraisal of role in regional development. Highlights PDO as institution is a powerful tool of farm transformation not only a protection structure of collective heritage or asset. Private brand effect on price is larger than common label effect (PDO label). PDO as institution leads radical changes of goat production systems from more production – oriented toward more market – oriented styles. Market chains and product diversification, focusing on quality, concern about consumers and coupling with local resources are distinctive features of farms involved in PDO. Protected Designation of Origin (PDO) is one of the EU tools for rural development. Most of the literature on this subject is focused on premium prices and consumers’ willingness to pay for local products, since PDO and other labels aim to provide premium incomes for farmers. Our assumption is that PDO drives unexpected changes of farming styles not only related to processing or market strategies but also related to local resources using and to stablishing of different approach to agriculture and food production. We analyzed the PDO Queso Palmero (La Palma cheese) as a case of a dual label system (brand–certification common label) because it gives us the opportunity to compare farmers involved in a PDO scheme with farmers who works outside such systems. We conclude that private brands are more important than common label certification in price formation, but both are complementary, since PDO reinforces farmers’ efforts to improve quality. Beyond premium price, PDO also drives a radical change in farm structures, since it reconnects products to local resources (grazing vs intensification) and redesigns relationships with markets (shortening and diversifying chains and widening product offer). This change is characterized by implementation of new farming strategies in the context of PDO structure that coexist with classical farming strategies closer to intensification, not only in terms of productivity but also in terms of decoupling from local resources and productive and market specialization. Therefore, PDO is a powerful tool for rural development in a wide sense (resilience, empowerment, local capacity and network formation among others) far beyond its narrow remit of promoting economic growth (local or regional). Therefore, the coupling with local resources and the strength of local network and relationships as source of resilience, knowledge and capabilities improvement, have to be included in performance assessment of GIs in order to broaden the appraisal of role in regional development. Highlights PDO as institution is a powerful tool of farm transformation not only a protection structure of collective heritage or asset. Private brand effect on price is larger than common label effect (PDO label). PDO as institution leads radical changes of goat production systems from more production – oriented toward more market – oriented styles. Market chains and product diversification, focusing on quality, concern about consumers and coupling with local resources are distinctive features of farms involved in PDO. Facultad de Ciencias Agrarias-UNCuyo 2021-07-07 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3430 10.48162/rev.39.019 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 53 No. 1 (2021): January-June; 196-206 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 53 Núm. 1 (2021): Enero-Junio; 196-206 1853-8665 0370-4661 eng https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3430/3338 Derechos de autor 2021 Revista de la Facultad de Ciencias Agrarias UNCuyo https://creativecommons.org/licenses/by-nc-sa/3.0/deed.es |
