La post pandemia y nuevos hábitos de consumo de productos audiovisuales: Streaming, narrativas transmedia y experiencias personalizadas
In the post-pandemic era, the vertiginous advance of technologies accelerated the change in the consumption habits of audiovisual and cultural products, positioning streaming platforms above traditional television in the preferences of users. At the same time, transmedia narratives offer an immersiv...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
Facultad de Ciencias Políticas y Sociales
2023
|
| Materias: | |
| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/millca-digital/article/view/5498 |
| Sumario: | In the post-pandemic era, the vertiginous advance of technologies accelerated the change in the consumption habits of audiovisual and cultural products, positioning streaming platforms above traditional television in the preferences of users. At the same time, transmedia narratives offer an immersive and expansive story for demanding and participatory audiences. These changes bring advantages and challenges that audiences must know to overcome the asymmetric relationships historically posed by traditional media. |
|---|
