¿Es el criptoturismo un nicho de mercado? Caso de estudio: Argentina
The main objective of this research is to determine whether crypto tourism is a niche market in Argentina, based on prior studies and bibliographic reviews. Therefore, the concepts of niche and crypto tourism are defined and the market is tested. It is also confirmed that it is a niche market accord...
Guardado en:
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| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
Instituto de Investigaciones en Turismo e Identidad. Facultad de Filosofía y Letras – Universidad Nacional de Cuyo
2023
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/6924 |
| Sumario: | The main objective of this research is to determine whether crypto tourism is a niche market in Argentina, based on prior studies and bibliographic reviews. Therefore, the concepts of niche and crypto tourism are defined and the market is tested. It is also confirmed that it is a niche market according to the definitions of key authors, without omitting the weak parts of analysis that refer to “the long tail” and the theory of “stuck in the middle”. Finally, the position of the government regarding the related markets is revealed in a transversal approach to this analysis. |
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