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|a Solomon, Michael R.
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|a Marketing :
|b personas reales, decisiones reales /
|c Michael R. Solomon, Elnora W. Stuart.
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| 250 |
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|a 2a.ed.
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| 260 |
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|c 2001.
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| 300 |
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|a xx, 594 p. :
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|c 28 cm.
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|a Comercialización
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|a Planificación estrategica
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|a Toma de decisiones
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|a Distribución
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| 650 |
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|a Canales de distribución
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|a Publicidad
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| 650 |
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4 |
|a Plan de marketing
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|a Estudios de mercado
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