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|a Ries, Al.
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|a Posicionamiento /
|c Al Ries y Jack Trout ; Prólogo de Raúl Peralba Fortuny ; traducción Gloria Presa Ampudia.
|
| 250 |
# |
# |
|a 1a. ed. rev.
|
| 260 |
# |
# |
|a Madrid :
|b McGraw-Hill,
|c 1989.
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| 300 |
# |
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|a xix, 155 p. ;
|c 24 cm.
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| 440 |
# |
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|a Serie Mcgraw-Hill de Management
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| 650 |
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4 |
|a Publicidad
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| 650 |
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4 |
|a Comercialización
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| 650 |
# |
4 |
|a Marketing
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| 650 |
# |
4 |
|a Competitividad
|
| 650 |
# |
4 |
|a Administración
|
| 650 |
# |
4 |
|a Comunicación
|
| 700 |
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# |
|a Trout, Jack.
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