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|a Kotler, Philip.
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| 245 |
1 |
4 |
|a Los 80 conceptos esenciales de marketing :
|b de la A a la Z /
|c Philip Kotler.
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| 260 |
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|a Madrid :
|b Pearson Educación,
|c 2003.
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| 300 |
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|a xxiii, 179 p. ;
|c 24 cm.
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|a Marketing
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|a Comercialización
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