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|c 659.195
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|a Fernández Valiñas, Ricardo.
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| 245 |
1 |
0 |
|a Manual para elaborar un plan de mercadotecnia :
|b un enfoque latinoamericano /
|c Ricardo Fernández Valiñas.
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| 250 |
# |
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|a 2a.ed.
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| 260 |
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|a Australia :
|b Thomson Learning,
|c 2001.
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| 300 |
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|a 256 p. ;
|c 22 cm.
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| 650 |
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|a Mercadotecnia
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| 650 |
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4 |
|a Planeación
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| 650 |
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|a Promoción de ventas
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| 650 |
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|a Mercadeo
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