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| 100 |
1 |
# |
|a Keegan, Warren J.
|
| 245 |
1 |
0 |
|a Marketing global /
|c Warren J. Keegan.
|
| 250 |
# |
# |
|a 5a. ed.
|
| 260 |
# |
# |
|a Madrid :
|b Prentice Hall,
|c 1997.
|
| 300 |
# |
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|a xix, 532 p. ;
|c 25 cm.
|
| 500 |
# |
# |
|a Resumen y cuestiones de debate al final de cada capítulo.
|
| 650 |
# |
4 |
|a Comercialización
|
| 650 |
# |
4 |
|a Organización de la empresa
|
| 650 |
# |
4 |
|a Economía
|
| 650 |
# |
4 |
|a Comercio internacional
|
| 650 |
# |
4 |
|a Liderazgo
|
| 650 |
# |
4 |
|a Globalización
|
| 650 |
# |
4 |
|a Publicidad
|
| 866 |
0 |
1 |
|a 1 Ej.
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| 908 |
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|a imp
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| 929 |
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|a COM
|c PRESTNU
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| 930 |
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|a 4021
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| 952 |
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| 999 |
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