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ITUL |
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|a 8448116496
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|a ITU-LJA
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|a spa
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|2 20
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|c 659.195
|l L224
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1 |
# |
|a Lambin, Jean-Jacques.
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| 245 |
1 |
0 |
|a Casos prácticos de marketing /
|c Jean-Jaques Lambin ; traducción y adaptación técnica, Nora Lado, Jaime Rivera.
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| 260 |
# |
# |
|a Madrid :
|b McGraw-Hill,
|c 1995.
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| 300 |
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|a xix, 427 p. ;
|c 24 cm.
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| 650 |
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4 |
|a Comercialización
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| 650 |
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4 |
|a Estudios de mercado
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| 650 |
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4 |
|a Marketing
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| 650 |
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4 |
|a Marketing estrategico
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| 650 |
# |
4 |
|a Marketing operativo
|
| 650 |
# |
4 |
|a Empresas
|
| 650 |
# |
4 |
|a Calidad total
|
| 650 |
# |
4 |
|a Investigación de mercado
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| 866 |
0 |
1 |
|a 2 Ej.
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| 908 |
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|a imp
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|a COM
|c PRESTNU
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|a 4168
|c Ej. 2
|d pre
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| 952 |
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|f COM
|k PRESTNU
|w 070920
|p ITUL4168
|t Ej. 2
|a ITUL
|b ITUL
|o 659.195 L224
|y IMP
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| 999 |
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|a LS
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