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|2 20
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|a Ferrell, O.C.
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| 245 |
1 |
0 |
|a Estrategia de marketing /
|c O. C. Ferrell, Michael D. Hartline, George H. Lucas .
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| 250 |
# |
# |
|a 2a. ed.
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| 260 |
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|a México :
|b Thomson,
|c 2002.
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| 300 |
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|a xxiv, 463 p. ;
|c 26 cm.
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| 500 |
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|a Traducción de: Marketing Strategy.
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| 650 |
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4 |
|a Marketing
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| 650 |
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|a Estrategias de marketing
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| 650 |
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4 |
|a Plan de marketing
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| 700 |
1 |
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|a Hartline, Michael D.
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| 700 |
1 |
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|a Lucas, George H.
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| 866 |
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|a 1 Ej.
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