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| LEADER |
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ITUL |
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20071101131515 |
| 008 |
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| 020 |
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|a 9684444230
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|2 20
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|c 659.195
|l R964
|
| 100 |
1 |
# |
|a Russell, J. Thomas.
|
| 245 |
1 |
# |
|a Kleppner publicidad /
|c J. Thomas Russell, W. Ronald Lane.
|
| 250 |
# |
# |
|a 14a. ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 2001.
|
| 300 |
# |
# |
|a xviii, 716 p. :
|b il. col. ;
|c 27 cm.
|
| 650 |
# |
4 |
|a Publicidad
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| 650 |
# |
4 |
|a Campaña publicitaria
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| 650 |
# |
4 |
|a Técnicas publicitarias
|
| 650 |
# |
4 |
|a Publicidad audiovisual
|
| 650 |
# |
4 |
|a Publicidad cinematográfica
|
| 650 |
# |
4 |
|a Método Kleppner
|
| 650 |
# |
4 |
|a Administración
|
| 650 |
# |
4 |
|a Creatividad
|
| 650 |
# |
4 |
|a Aspectos económicos
|
| 650 |
# |
4 |
|a Aspectos sociales
|
| 700 |
1 |
# |
|a Keppner, Otto,
|d 1899-1982.
|
| 700 |
1 |
# |
|a Lane, W. Ronald.
|
| 866 |
0 |
1 |
|a 2 Ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
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|a COM
|c PRESTNU
|
| 930 |
# |
# |
|a 3671
|c Ej. 2
|d res
|
| 952 |
# |
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|f COM
|k PRESTNU
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|o 659.195 R964
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|y IMP
|
| 999 |
# |
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