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01101Cam#a2200385#a#4500 |
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ITULSID000629 |
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ITUL |
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|a 9684519982
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|a ITU-LJA
|b spa
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|a spa
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|a ag
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082 |
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|2 20
|a 659.195
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092 |
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|c 659.195
|l R559 Ej. 1
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100 |
1 |
# |
|a Ries, Al.
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245 |
1 |
0 |
|a Marketing de guerra /
|c Al Ries y Jack Trout ; prólogo de Raul Peralba Fortuny.
|
250 |
# |
# |
|a 1a. ed. rev.
|
260 |
# |
# |
|a Madrid :
|b McGraw-Hill,
|c 1986.
|
300 |
# |
# |
|a xvii, 141 p. ;
|c 24 cm.
|
440 |
# |
0 |
|a Serie McGraw-Hill de management
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650 |
# |
4 |
|a Comercialización
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650 |
# |
4 |
|a Competitividad
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650 |
# |
4 |
|a Estrategia empresarial
|
650 |
# |
4 |
|a Mercado
|
650 |
# |
4 |
|a Marketing
|
650 |
# |
4 |
|a Satisfacción del cliente
|
650 |
# |
4 |
|a Administración de empresas
|
650 |
# |
4 |
|a Planificación estrategica
|
700 |
1 |
# |
|a Trout, Jack.
|
866 |
0 |
1 |
|a 4 Ej.
|
908 |
# |
# |
|a imp
|
929 |
# |
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|a COM
|c FAS
|
930 |
# |
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|a 3184
|c Ej. 1
|d pre
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952 |
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|f COM
|k FAS
|w 071129
|p ITUL3184
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 R559 EJ. 1
|y IMP
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