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| 008 |
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| 020 |
# |
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|a 970-26-0763-9
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|a ITU-LJA
|b spa
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# |
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|a spa
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|a ag
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|a 659.195
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# |
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|c 659.195
|l K87
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| 100 |
1 |
# |
|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Dirección de Marketing /
|c Philip Kotler y Kevin Lane Keller.
|
| 250 |
# |
# |
|a 12a. ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 2006.
|
| 300 |
# |
# |
|a 729 p. ;
|c 21 x 27 cm.
|
| 505 |
0 |
# |
|a Ejercicios
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| 505 |
0 |
# |
|a Glosario
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| 650 |
# |
4 |
|a Marketing
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| 650 |
# |
4 |
|a Mercado
|
| 650 |
# |
4 |
|a Investigación de mercados
|
| 650 |
# |
4 |
|a Economía de la empresa
|
| 650 |
# |
4 |
|a Logística
|
| 650 |
# |
4 |
|a Comunicación comercial
|
| 653 |
# |
# |
|a Marca
|
| 653 |
# |
# |
|a Servicios
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| 653 |
# |
# |
|a Plan de marketing
|
| 653 |
# |
# |
|a Precio
|
| 653 |
# |
# |
|a Cadena de valor
|
| 700 |
1 |
# |
|a Keller, Kevin Lane.
|
| 700 |
1 |
# |
|a Rivera, Clara E,
|e Traductora
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| 866 |
0 |
1 |
|a 1 Ej.
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|a imp
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|a 4732
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|p ITUL4732
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|a ITUL
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|o 659.195 K87
|7 1
|y IMP
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A |
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|a rita y Manuel
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