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|a Kotler, Philip.
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|a Marketing lateral :
|b nuevas técnicas para encontrar las ideas más rompedoras /
|c Philip Kotler.
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| 260 |
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|a Madrid :
|b Pearson educación,
|c 2004.
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|a 208 p . :
|b 24 x 15 cm.
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|a Marketing
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|a Trías de Bes, Fernando.
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|a rita y Manuel
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