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|a Hiebing, Roman G. Jr..
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|a Cómo preparar el exitoso plan de mercadotecnia /
|c Roman G. Hiebing Jr. y Scott W. Cooper.
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| 260 |
# |
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|a México :
|b Mc Graw-Hill,
|c 1992.
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| 300 |
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|a xviii, 325 p. ;
|c 28 cm.
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| 650 |
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|a Marketing
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| 650 |
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|a Comercialización
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| 650 |
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|a Posicionamiento
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| 650 |
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4 |
|a Distribución comercial
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| 653 |
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|a Producto
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| 653 |
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|a Marca
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|a Precio
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|a Publicidad
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| 653 |
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|a Merchandising
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| 700 |
1 |
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|a Cooper, Scott W.
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| 700 |
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|a Rosas Sánchez, Rosa María,
|e Traducción
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|a rita y Manuel
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