| LEADER | 00814Cam#a2200301#a#4500 | ||
|---|---|---|---|
| 001 | ITULSID000995 | ||
| 003 | ITUL | ||
| 005 | 20090312115736 | ||
| 008 | 090312s1992||||mx d f| |||1|||spa d | ||
| 020 | # | # | |a 970-10-0117-6 |
| 040 | # | # | |a ITU-LJA |b spa |
| 041 | # | # | |a spa |
| 044 | # | # | |a ag |
| 082 | # | # | |a 659.195 |
| 092 | # | # | |c 659.195 |l C658 |
| 100 | 1 | # | |a Cobra, Marcos. |
| 245 | 1 | 0 | |a Marketing de servicios : |b conceptos y estrategias / |c Marcos Cobra y Flávio Zwarg. |
| 260 | # | # | |a México D. F. : |b Mc Graw-Hill, |c 1992. |
| 300 | # | # | |a 279 h. ; |c 24 cm. |
| 650 | # | 4 | |a Mercado |
| 650 | # | 4 | |a Venta |
| 700 | 1 | # | |a Zwarg, Flávio. |
| 866 | 0 | 1 | |a 1 Ej. |
| 908 | # | # | |a imp |
| 929 | # | # | |a COM |c FAS |
| 930 | # | # | |a 1855 |c Ej. 1 |d sal |
| 952 | # | # | |f COM |k FAS |w 090312 |p ITUL1855 |t Ej. 1 |a ITUL |b ITUL |o 659.195 C658 |7 1 |y IMP |
| 999 | A | |a rita y Manuel | |
