|
|
|
|
| LEADER |
01062Cam#a2200385#a#4500 |
| 001 |
ITULSID000997 |
| 003 |
ITUL |
| 005 |
20090312130045 |
| 008 |
090312s1996||||mx do f|f |||1|||spa d |
| 020 |
# |
# |
|a 970-10-0894-4
|
| 040 |
# |
# |
|a ITU-LJA
|b spa
|
| 041 |
# |
# |
|a spa
|
| 044 |
# |
# |
|a ag
|
| 082 |
# |
# |
|a 659.195
|
| 092 |
# |
# |
|c 659.195
|l S784
|
| 100 |
1 |
# |
|a Stanton, William J..
|
| 245 |
1 |
0 |
|a Fundamentos de marketing /
|c William J. Stanton, Michel J. Etzel y Bruce J. Walker.
|
| 250 |
# |
# |
|a 10a. ed.
|
| 260 |
# |
# |
|a México :
|b Mc Graw-Hill,
|c 1996.
|
| 300 |
# |
# |
|a xxix, 885 p. :
|b il., fot. ;
|c 25 cm.
|
| 650 |
# |
4 |
|a Comercialización
|
| 650 |
# |
4 |
|a Distribución comercial
|
| 653 |
# |
# |
|a Mercado meta
|
| 653 |
# |
# |
|a Producto
|
| 653 |
# |
# |
|a Precio
|
| 653 |
# |
# |
|a Promoción
|
| 653 |
# |
# |
|a Marketing de servicios
|
| 700 |
1 |
# |
|a Etzel, Michael J.
|
| 700 |
1 |
# |
|a Walker, Bruce J.
|
| 866 |
0 |
1 |
|a 1 Ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
# |
|a COM
|c FAS
|
| 930 |
# |
# |
|a 0734
|c Ej. 1
|d pre
|
| 952 |
# |
# |
|f COM
|k FAS
|w 090312
|p ITUL0734
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 S784
|y IMP
|
| 999 |
A |
|
|a rita y Manuel
|
