|
|
|
|
| LEADER |
00991Cam#a2200361#a#4500 |
| 001 |
ITULSID001023 |
| 003 |
ITUL |
| 005 |
20090320143120 |
| 008 |
090320s1989||||mx do g|f |||1|||spa d |
| 020 |
# |
# |
|a 968-13-1661-4
|
| 040 |
# |
# |
|a ITU-LJA
|b spa
|
| 041 |
# |
# |
|a spa
|
| 044 |
# |
# |
|a ag
|
| 082 |
# |
# |
|a 659.195
|
| 092 |
# |
# |
|c 659.195
|l K87
|
| 100 |
1 |
# |
|a Kotler, Philip.
|
| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b análsis, planeación y control /
|c Philip Kotler.
|
| 250 |
# |
# |
|a 4a. ed., 10a. impresión.
|
| 260 |
# |
# |
|a México :
|b Diana,
|c 1992.
|
| 300 |
# |
# |
|a 867 p. ;
|c 23 cm.
|
| 650 |
# |
4 |
|a Comercialización
|
| 650 |
# |
4 |
|a Marketing
|
| 650 |
# |
4 |
|a Investigación de mercados
|
| 650 |
# |
4 |
|a Sistemas de información
|
| 650 |
# |
4 |
|a Mercado
|
| 653 |
# |
# |
|a Producto
|
| 653 |
# |
# |
|a Estrategia competitiva
|
| 866 |
0 |
1 |
|a 5 Ej.
|
| 908 |
# |
# |
|a IMP
|
| 929 |
# |
# |
|a COM
|c FAS
|
| 930 |
# |
# |
|a 1629
|c Ej. 5
|d pre
|
| 952 |
# |
# |
|f COM
|k FAS
|w 090320
|p ITUL1629
|t Ej. 5
|a ITUL
|b ITUL
|o 659.195 K87
|y IMP
|
| 999 |
A |
|
|a rita y Manuel
|
