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090320s1993||||mx do g|f |||1|||spa d |
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|a 968-880-285-9
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|a ITU-LJA
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|a spa
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|a 659.195
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|c 659.195
|l K87
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|a Kotler, Philip.
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|a Dirección de la mercadotecnia :
|b análsis, planeación, implemantación y control /
|c Philip Kotler.
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| 250 |
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|a 7a. ed.
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| 260 |
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|a México :
|b Prencite Hall Hispanoamericana,
|c c1993.
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| 300 |
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|a xxiv, 843 p. ;
|c 27 cm.
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| 650 |
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4 |
|a Comercialización
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| 650 |
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4 |
|a Marketing
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| 650 |
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4 |
|a Investigación de mercados
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| 650 |
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4 |
|a Sistemas de información
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| 650 |
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4 |
|a Mercado
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| 653 |
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|a Producto
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| 653 |
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|a Estrategia competitiva
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| 866 |
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1 |
|a 1 Ej.
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| 908 |
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|a IMP
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| 929 |
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|a COM
|c FAS
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|a 0843
|c Ej. 1
|d pre
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|f COM
|k FAS
|w 090320
|p ITUL0843
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 K87
|y IMP
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A |
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|a rita y Manuel
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