|
|
|
|
| LEADER |
01101Cam#a2200385#a#4500 |
| 001 |
ITULSID001098 |
| 003 |
ITUL |
| 005 |
20090413123554 |
| 008 |
071129s1986||||mx ||||gr| |||1|||spa d |
| 020 |
# |
# |
|a 9684519982
|
| 040 |
# |
# |
|a ITU-LJA
|b spa
|
| 041 |
1 |
# |
|a spa
|h eng
|
| 044 |
# |
# |
|a ag
|
| 082 |
0 |
# |
|2 20
|a 659.195
|
| 092 |
# |
# |
|c 659.195
|l R559 Ej. 3
|
| 100 |
1 |
# |
|a Ries, Al.
|
| 245 |
1 |
0 |
|a Marketing de guerra /
|c Al Ries y Jack Trout ; prólogo de Raul Peralba Fortuny.
|
| 250 |
# |
# |
|a 1a. ed. rev.
|
| 260 |
# |
# |
|a Madrid :
|b McGraw-Hill,
|c 1986.
|
| 300 |
# |
# |
|a xvii, 141 p. ;
|c 24 cm.
|
| 440 |
# |
0 |
|a Serie McGraw-Hill de management
|
| 650 |
# |
4 |
|a Comercialización
|
| 650 |
# |
4 |
|a Competitividad
|
| 650 |
# |
4 |
|a Estrategia empresarial
|
| 650 |
# |
4 |
|a Mercado
|
| 650 |
# |
4 |
|a Marketing
|
| 650 |
# |
4 |
|a Satisfacción del cliente
|
| 650 |
# |
4 |
|a Administración de empresas
|
| 650 |
# |
4 |
|a Planificación estrategica
|
| 700 |
1 |
# |
|a Trout, Jack.
|
| 866 |
0 |
1 |
|a 4 Ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
# |
|a COM
|c FAS
|
| 930 |
# |
# |
|a 2022
|c Ej. 3
|d pre
|
| 952 |
# |
# |
|f COM
|k FAS
|w 071129
|p ITUL2022
|t Ej. 3
|a ITUL
|b ITUL
|o 659.195 R559 EJ. 3
|y IMP
|
