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LEADER |
01174Cam#a2200337#a#4500 |
001 |
OAR015403 |
003 |
OAR |
005 |
20140319151147 |
008 |
130925s2010 mx d | |||||0 spa d |
020 |
# |
# |
|a 9786074813203 (ISBN 13)
|
020 |
# |
# |
|a 6074813205 (ISBN 10)
|
040 |
# |
# |
|a OAR
|b spa
|c OAR
|
082 |
0 |
4 |
|a 658.5
|2 20
|
092 |
# |
# |
|c 658.5
|l LER
|
100 |
1 |
# |
|a Lerma Kirchner, Alejandro Eugenio.
|
245 |
1 |
0 |
|a Desarrollo de nuevos productos :
|b una visión integral /
|c Alejandro Eugenio Lerma Kirchner.
|
250 |
# |
# |
|a 4a. ed.
|
260 |
# |
# |
|a México, D.F. :
|b Cengage Learning,
|c c2010.
|
300 |
# |
# |
|a 346 p. :
|b gráficos
|
650 |
# |
7 |
|a Desarrollo de productos
|2 unbist
|
650 |
# |
7 |
|a Productos nuevos
|2 lemb
|
650 |
# |
7 |
|a Planificación estratégica
|2 lemb
|
650 |
# |
7 |
|a Marketing
|2 vit
|
650 |
# |
7 |
|a Gestión de la producción
|2 unescot
|
650 |
# |
7 |
|a Creatividad
|2 unescot
|
866 |
# |
0 |
|a 2 ej.
|
952 |
# |
# |
|a OAR/A
|b OAR/A
|p OAR/A25674
|y IMP
|d 130925
|w 130925
|f COM
|g $ 149
|i O.C. 21/13
|k Salonia
|o 658.5 LER
|t ej. 1
|x 00900875
|
952 |
# |
# |
|a OAR/A
|b OAR/A
|p OAR/A26188
|y IMP
|d 140317
|w 140319
|f COM
|g $ 149
|i O.C. 21/13
|k Salonia
|o 658.5 LER
|t ej. 2
|x 904740
|
998 |
# |
# |
|a si
|
999 |
# |
# |
|a Nilda
|
999 |
# |
# |
|a Pablo
|