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01138nam#a2200385#a#4500 |
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OEOCON000437 |
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OEO |
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20170331153641 |
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920518s1972 mx |||| ||||||||| ||spa d |
040 |
# |
# |
|a OEO
|b spa
|c OEO
|
080 |
# |
# |
|a 658.8
|
092 |
# |
# |
|c 658.8 H465
|
100 |
0 |
# |
|a Heidingsfield, Myron S.
|
245 |
1 |
0 |
|a Mercadotecnia.
|
250 |
# |
# |
|a 1a. ed.
|
260 |
# |
# |
|a México :
|b CECSA,
|c 1972.
|
300 |
# |
# |
|a 407 p. ;
|c 23 cm.
|
490 |
# |
# |
|a Compendios científicos"El tutor del estudiante"
|
500 |
# |
# |
|a Apéndices: Definiciones de los términos de mercadotecnia y examen final p. 351-397
|
650 |
0 |
4 |
|a Comercialización
|
653 |
# |
# |
|a consumo
|
653 |
# |
# |
|a mercadeo
|
653 |
# |
# |
|a distribución
|
653 |
# |
# |
|a ventas
|
653 |
# |
# |
|a almacenamiento
|
653 |
# |
# |
|a investigación de mercado
|
653 |
# |
# |
|a financiación
|
700 |
0 |
# |
|a Blankenship, Albert B.
|
700 |
0 |
# |
|a Trejo de Hernández, Luz María,
|e Trad.
|
907 |
# |
# |
|a Monograf
|
952 |
# |
# |
|f C
|g $ 0,01
|p OEO37341
|t ej.1
|a OEO
|b OEO
|o 658.8 H465
|y IMP
|w 19920518
|
988 |
# |
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|a sibunc
|l 1
|k 37.341
|o 1
|m 17994
|
988 |
# |
# |
|a sibunc
|l 1
|k 37.341
|o 1
|m 22683
|
989 |
# |
# |
|a consisb
|
999 |
# |
# |
|a López
|