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| LEADER |
01196nam#a2200385#a#4500 |
| 001 |
OEOCON001980 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
951030s1967 xxu|||| ||||||||| ||spa d |
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
|
| 080 |
# |
# |
|a 658.8(076.5)
|
| 092 |
# |
# |
|c 658.8(076.5) B789 ej.1
|
| 245 |
1 |
0 |
|a Casos en "marketing".
|
| 260 |
# |
# |
|a Reading, Massachusetts :
|b Addison-Wesley,
|c 1967c.
|
| 300 |
# |
# |
|a x, 358 p. :
|b map. gráf. ;
|c 24 cm.
|
| 490 |
# |
# |
|a Administración de Empresas. Universidad de Stanford
|
| 500 |
# |
# |
|a Bibliografía y notas de pie de página.
|
| 653 |
# |
# |
|a mercadotecnia
|
| 653 |
# |
# |
|a ventas
|
| 653 |
# |
# |
|a comercialización
|
| 653 |
# |
# |
|a productos
|
| 653 |
# |
# |
|a precios
|
| 653 |
# |
# |
|a distribución
|
| 653 |
# |
# |
|a promoción
|
| 653 |
# |
# |
|a control
|
| 700 |
0 |
# |
|a Gibson, Donald M. T.
|
| 700 |
0 |
# |
|a Iffland, Charles P.
|
| 700 |
0 |
# |
|a Tavis, Lee A.
|
| 700 |
0 |
# |
|a Boyd, Harper W.,
|e Comp.
|
| 907 |
# |
# |
|a Práctica
|
| 952 |
# |
# |
|f C
|g $ 0,01
|p OEO23659
|t ej.1
|a OEO
|b OEO
|o 658.8(076.5) B789 EJ.1
|5 2
|y IMP
|w 19951030
|
| 952 |
# |
# |
|f C
|g $ 0,01
|p OEO24945
|t ej.2
|a OEO
|b OEO
|o 658.8(076.5) B789 EJ.2
|y IMP
|w 19951030
|
| 988 |
# |
# |
|a sibunc
|l 1
|k 23.659
|o 1
|m 22806
|
| 989 |
# |
# |
|a oresisb
|
| 999 |
# |
# |
|a López
|
