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| LEADER |
01088nam#a2200373#a#4500 |
| 001 |
OEOCON001982 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
951030s1965 xxu|||| ||||||||| ||eng d |
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
|
| 080 |
# |
# |
|a 658.8=2
|
| 092 |
# |
# |
|c 658.8=2 S798
|
| 100 |
0 |
# |
|a Staudt, Thomas A.
|
| 245 |
1 |
0 |
|a A managerial introduction to marketing.
|
| 260 |
# |
# |
|a Englewood Cliffs, New Jersey :
|b Prentice-Hall,
|c 1965c.
|
| 300 |
# |
# |
|a xvi, 560 p. ;
|c 23 cm.
|
| 500 |
# |
# |
|a Cuestionario y problemas al final de cada capítulo
|
| 500 |
# |
# |
|a Bibliografía al final de algunos capítulos.
|
| 653 |
# |
# |
|a comercialización
|
| 653 |
# |
# |
|a investigación de mercados
|
| 653 |
# |
# |
|a consumidor
|
| 653 |
# |
# |
|a ventas
|
| 653 |
# |
# |
|a productos
|
| 653 |
# |
# |
|a distribución
|
| 653 |
# |
# |
|a competencia
|
| 653 |
# |
# |
|a comunicación
|
| 653 |
# |
# |
|a publicidad
|
| 653 |
# |
# |
|a control
|
| 700 |
0 |
# |
|a Taylor, Donald A.
|
| 907 |
# |
# |
|a Monograf
|
| 952 |
# |
# |
|f C
|g $ 0,01
|p OEO20075
|t ej.1
|a OEO
|b OEO
|o 658.8=2 S798
|5 2
|y IMP
|w 19951030
|
| 988 |
# |
# |
|a sibunc
|l 1
|k 20.075
|o 1
|m 22811
|
| 989 |
# |
# |
|a oresisb
|
| 999 |
# |
# |
|a López
|
