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| LEADER |
01118nam#a2200385#a#4500 |
| 001 |
OEOCON002047 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
970829s1988 mx |||| ||||||||| ||spa d |
| 020 |
# |
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|a 9688801089
|
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
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| 080 |
# |
# |
|a 659.11
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| 092 |
# |
# |
|c 659.11 K64 ej.1
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| 100 |
0 |
# |
|a Kleppner's, Otto
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| 245 |
1 |
0 |
|a Publicidad.
|
| 260 |
# |
# |
|a México :
|b Prentice-Hall Hispanoamericana,
|c 1988.
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| 300 |
# |
# |
|a xii, 706 p.
|
| 500 |
# |
# |
|a Bibliografía al final de cada capítulo.
|
| 653 |
# |
# |
|a agencias de publicidad
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| 653 |
# |
# |
|a televisión
|
| 653 |
# |
# |
|a radio
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| 653 |
# |
# |
|a prensa
|
| 653 |
# |
# |
|a revistas
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| 653 |
# |
# |
|a marcas de fábrica
|
| 653 |
# |
# |
|a envases
|
| 700 |
0 |
# |
|a Russell, Thomas
|
| 700 |
0 |
# |
|a Verrill, Glenn
|
| 700 |
0 |
# |
|a Salazar Palacios, José Manuel,
|e traductor
|
| 866 |
0 |
# |
|a 2 ej.
|
| 907 |
# |
# |
|a MONOGRAF
|
| 952 |
# |
# |
|f C
|g $ 0,01
|p OEO43236
|t ej.1
|a OEO
|b OEO
|o 659.11 K64 EJ.1
|5 2
|y IMP
|w 19970829
|
| 952 |
# |
# |
|f D
|g $ 30 Fecha: 1998
|p OEO53460
|t ej.2
|a OEO
|b OEO
|o 659.11 K64 EJ.2
|y IMP
|w 19990415
|
| 988 |
# |
# |
|a sibunc
|l 1
|k 43.236
|o 1
|m 22964
|
| 989 |
# |
# |
|a oresisb
|
| 999 |
# |
# |
|a Cascallares
|
