|
|
|
|
| LEADER |
01412nam#a2200421#a#4500 |
| 001 |
OEOCON010135 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
990615sc199 mx |||| ||||||||| ||spa d |
| 020 |
# |
# |
|a 9688805904
|
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
|
| 092 |
# |
# |
|c 658.8 K87 3 ej.1
|
| 100 |
0 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Mercadotecnia.
|
| 250 |
# |
# |
|a 3. ed.
|
| 260 |
# |
# |
|a México :
|b Prentice-Hall Hispanoamericana,
|c c1996.
|
| 300 |
# |
# |
|a xxi, 826 p. ;
|c 27 cm.
|
| 500 |
# |
# |
|a Bibliografía al final de cada capítulo
|
| 650 |
0 |
4 |
|a administración
|
| 650 |
0 |
4 |
|a mercadotécnia
|
| 650 |
0 |
4 |
|a planificación estratégica
|
| 650 |
0 |
4 |
|a mercado competitivo
|
| 650 |
0 |
4 |
|a ventaja competitiva
|
| 650 |
0 |
4 |
|a canales de distribución
|
| 650 |
0 |
4 |
|a comercio mayorista
|
| 650 |
0 |
4 |
|a comercio minorista
|
| 650 |
0 |
4 |
|a mercado mundial
|
| 650 |
0 |
4 |
|a calidad
|
| 650 |
0 |
4 |
|a servicios
|
| 700 |
0 |
# |
|a Armstrong, Gary
|
| 700 |
0 |
# |
|a Mascaró Sacristán, Pilar,
|e trad.
|
| 866 |
0 |
# |
|a 4 ej.
|
| 907 |
# |
# |
|a MONOGRAF
|
| 952 |
# |
# |
|f D
|g $ 65
|p OEO51302
|t ej.1
|a OEO
|b OEO
|o 658.8 K87 3 EJ.1
|y IMP
|w 19990615
|
| 952 |
# |
# |
|f C subsidio
|g $ 27,30
|k Eudecor
|p OEO54549
|t ej.2
|a OEO
|b OEO
|o 658.8 K87 3 EJ.2
|y IMP
|w 20000427
|
| 952 |
# |
# |
|f C subsidio
|g $ 27,30
|k Eudecor
|p OEO54550
|t ej.3
|a OEO
|b OEO
|o 658.8 K87 3 EJ.3
|y IMP
|w 20000427
|
| 952 |
# |
# |
|f C subsidio
|g $ 27,30
|k Eudecor
|p OEO54551
|t ej.4
|a OEO
|b OEO
|o 658.8 K87 3 EJ.4
|y IMP
|w 20000427
|
| 999 |
# |
# |
|a HINTZE, S.
|
