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|a 9684224869
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|a OEO
|b spa
|c OEO
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|c 380.13:658.8 A111 2 ej.1
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|a Aaker, David A.
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1 |
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|a Investigación de mercados.
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250 |
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|a 2. ed.
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260 |
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|a México :
|b McGraw-Hill/Interamericana,
|c c1989.
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300 |
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|a xvi, 715 p.
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500 |
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|a Bibliografía y notas de pie de página.
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653 |
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|a Investigación de mercados
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653 |
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|a Organización
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653 |
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|a Proceso
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653 |
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|a Diseño
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653 |
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|a Realización
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653 |
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|a Información
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653 |
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|a Métodos de encuesta
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653 |
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|a Muestreo
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700 |
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|a Day, George S.
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700 |
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|a Gómez Mont, Jaime,
|e traductor
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866 |
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|a 4 ej.
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|a MONOGRAF
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|f C Subsidio
|g $ 43
|k Librería Técnica
|p OEO54796
|t ej.1
|a OEO
|b OEO
|o 380.13:658.8 A111 2 EJ.1
|5 2
|y IMP
|w 20000728
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952 |
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|f C Subsidio
|g $ 43
|k Librería Técnica
|p OEO54797
|t ej.2
|a OEO
|b OEO
|o 380.13:658.8 A111 2 EJ.2
|y IMP
|w 20000728
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|p OEO54798
|t ej.3
|a OEO
|b OEO
|o 380.13:658.8 A111 2 EJ.3
|y IMP
|w 20000728
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|p OEO54799
|t ej.4
|a OEO
|b OEO
|o 380.13:658.8 A111 2 EJ.4
|y IMP
|w 20000728
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|a HINTZE, S.
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