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01317nam#a2200397#a#4500 |
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OEOCON011847 |
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OEO |
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20170331153641 |
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010924sc200 mx |||| ||||||||| ||spa d |
| 020 |
# |
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|a 9701026764
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| 040 |
# |
# |
|a OEO
|b spa
|c OEO
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| 092 |
# |
# |
|c 658.8 S792 7 ej.1
|
| 100 |
0 |
# |
|a Stanton, William J.
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| 245 |
1 |
0 |
|a Fundamentos de marketing.
|
| 250 |
# |
# |
|a 7. ed.
|
| 260 |
# |
# |
|a México :
|b McGraw-Hill/Interamericana,
|c c2000.
|
| 300 |
# |
# |
|a 707 p. +
|e suplemento
|
| 500 |
# |
# |
|a Casos al final de cada capítulo
|
| 500 |
# |
# |
|a Bibliografía y notas al final de la obra.
|
| 650 |
0 |
4 |
|a marketing
|
| 650 |
0 |
4 |
|a comportamiento del consumidor
|
| 650 |
0 |
4 |
|a productos
|
| 650 |
0 |
4 |
|a precios
|
| 650 |
0 |
4 |
|a distribución comercial
|
| 650 |
0 |
4 |
|a promoción de ventas
|
| 650 |
0 |
4 |
|a estudios de mercado
|
| 700 |
0 |
# |
|a Etzel, Michel J.
|
| 700 |
0 |
# |
|a Walker, Bruce J.
|
| 700 |
0 |
# |
|a Ascencio Lara, Celia,
|e traductor
|
| 866 |
0 |
# |
|a 4 ej.
|
| 907 |
# |
# |
|a MONOGRAF
|
| 952 |
# |
# |
|f C subsidio 2000
|g $ 28
|k Macchi
|p OEO55687
|t ej.1
|a OEO
|b OEO
|o 658.8 S792 7 EJ.1
|5 2
|y IMP
|w 20010924
|
| 952 |
# |
# |
|f D
|g $
|p OEO56086
|t ej.2
|a OEO
|b OEO
|o 658.8 S792 7 EJ.2
|y IMP
|w 20011203
|
| 952 |
# |
# |
|p OEO56108
|t ej.3
|a OEO
|b OEO
|o 658.8 S792 7 EJ.3
|y IMP
|w 20011206
|
| 952 |
# |
# |
|p OEO56109
|t ej.4
|a OEO
|b OEO
|o 658.8 S792 7 EJ.4
|y IMP
|w 20011206
|
| 999 |
# |
# |
|a Cascallares
|
