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| LEADER |
00997Nam#a2200337#a#4500 |
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OEOSID001931 |
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OEO |
| 005 |
20070410130816 |
| 008 |
070410s2004||||sp frp 001|| spa d |
| 020 |
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|a 0132613638
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| 040 |
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|a OEO
|b spa
|c OEO
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| 080 |
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|a 658.8=2
|2 9na.ed.
|
| 092 |
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|c 658.8=2
|l K87 10
|a Kotler, Philip
|
| 100 |
1 |
# |
|a Kotler, Philip.
|4 aut
|
| 245 |
0 |
0 |
|a Marketing Management/ :
|b analysis, planning, implementation, and control.
|
| 250 |
# |
# |
|a 10a. ed.
|
| 260 |
# |
# |
|a USA ;
|a México ;
|a Canada :
|b Prentice Hall International,
|c 1997.
|
| 300 |
# |
# |
|a xl, 784 p. ;
|c 23 cm.
|
| 440 |
# |
# |
|a Series in marketing
|
| 504 |
# |
# |
|a Referencias : p. 707-733.
|
| 650 |
# |
7 |
|a Marketing
|2 Unbis
|
| 650 |
# |
7 |
|a Estrategia empresaria
|2 Unbis
|
| 650 |
# |
7 |
|a Competencia
|2 Unbis
|
| 650 |
# |
7 |
|a Consumidores
|2 Unbis
|
| 650 |
# |
7 |
|a Publicidad
|2 Unbis
|
| 650 |
# |
7 |
|a Ventas
|2 Unbis
|
| 866 |
# |
# |
|a 1 ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
# |
|a DON
|c Post Grado
|d $ 99
|
| 930 |
# |
# |
|a 60513
|c ej.1
|d sal
|
| 999 |
# |
# |
|a Panelo, Sonia
|
