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|a Kotler, Philip
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|a Kotler, Philip.
|4 aut
|
| 245 |
1 |
0 |
|a Marketing :
|b versión para Latinoamerica /
|c Philip Kotler y Gary Armstrong ; traducido por Leticia Esther Pineda Ayala.
|
| 250 |
# |
# |
|a 11a. ed.
|
| 260 |
# |
# |
|a México ;
|a Argentina :
|b Pearson Educación,
|c 2007.
|
| 300 |
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|a xx, 692 p. ;
|c 30 cm.
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| 500 |
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|a Glosario, referencias y apéndices al final del v.
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|a Marketing
|2 Unbis
|
| 650 |
# |
7 |
|a Estrategia empresaria
|2 Unbis
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| 650 |
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7 |
|a Competencia
|2 Unbis
|
| 650 |
# |
7 |
|a Consumidores
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| 650 |
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7 |
|a Publicidad
|2 Unbis
|
| 650 |
# |
7 |
|a Ventas
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|a Armstrong, Gary,
|e autor
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|a Pineda Ayala, Leticia Ether,
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|a 5 ej.
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|a Panelo, Sonia
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