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LEADER |
01027Cam#a2200361#u#4500 |
001 |
OPESID000296 |
003 |
OPE |
005 |
20100219135752 |
008 |
||||||| mx a | |||| ||spa d |
020 |
# |
# |
|a 9701062019
|
040 |
# |
# |
|a OPE
|b spa
|c OPE
|
092 |
# |
# |
|c 658.8
|l STA
|
100 |
1 |
# |
|a Stanton, William J.
|
245 |
1 |
0 |
|a Fundamentos de marketing /
|c William J. Stanton, Michael J. Etzel, Bruce J. Walker.
|
250 |
# |
# |
|a 14a. ed.
|
260 |
# |
# |
|a México, D.F. :
|b McGraw-Hill,
|c c2007.
|
300 |
# |
# |
|a xxv, 741 p. :
|b il., fot. +
|e CD-ROM
|
650 |
# |
4 |
|a Mercadotecnia
|
650 |
# |
4 |
|a Logística
|
650 |
# |
4 |
|a Precios
|
653 |
# |
# |
|a Marketing
|
653 |
# |
# |
|a Canales de distribución
|
700 |
1 |
# |
|a Etzel, Michael J,
|e autor
|
700 |
1 |
# |
|a Walker, Bruce J,
|e autor
|
866 |
0 |
# |
|a 2 ejs.
|
908 |
# |
# |
|a IMP
|
929 |
# |
# |
|a DON
|
929 |
# |
# |
|a COM
|
930 |
# |
# |
|a A4601
|d pre
|
930 |
# |
# |
|a 15058
|d pre
|
952 |
# |
# |
|O N
|w ||||||
|p OPEA4601
|a OPE
|b OPE
|o 658.8 STA
|y IMP
|
952 |
# |
# |
|O N
|w ||||||
|p OPE15058
|a OPE
|b OPE
|o 658.8 STA
|y IMP
|
999 |
# |
# |
|a ALICIA y CLAUDIO
|