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| LEADER |
00678aam#a2200229#c#4500 |
| 001 |
OSC007249 |
| 003 |
OSC |
| 005 |
20240419 161036 |
| 008 |
124041s1973 mx#|||| ||| 0| d |
| 040 |
# |
# |
|a OSC
|b spa
|c OSC
|e rda
|
| 100 |
1 |
# |
|a Boyd, Harper W.
|e autor
|
| 245 |
1 |
0 |
|a Investigación de mercado
|b texto y casos
|c Harper W. Boyd y Ralph Westfall
|
| 264 |
# |
1 |
|a México
|b UTEHA
|c 1973
|
| 300 |
# |
# |
|a XVII, 858 páginas
|
| 336 |
# |
# |
|a texto
|b txt
|2 rdacontent
|
| 337 |
# |
# |
|a no mediado
|b n
|2 rdamedia
|
| 338 |
# |
# |
|a volumen
|b nc
|2 rdacarrier
|
| 650 |
# |
4 |
|a Mercado
|
| 650 |
# |
4 |
|a Técnicas de investigación
|
| 650 |
# |
4 |
|a Planificación
|
| 650 |
# |
4 |
|a Método científico
|
| 700 |
1 |
# |
|a Westfall, Ralph
|d autor
|
