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| LEADER |
00992Cam#a2200361#a#4500 |
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OSC038565 |
| 003 |
OSC |
| 005 |
20170214163423 |
| 008 |
110315s2015 mx | ||| 000|||spa d |
| 020 |
# |
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|a 970260642X
|
| 040 |
# |
# |
|a OSC
|b spa
|c OSC
|
| 080 |
# |
# |
|a 659.1
|
| 092 |
# |
# |
|c 659.1
|l K64
|
| 100 |
1 |
# |
|a Kleppner, Otto.
|
| 245 |
1 |
0 |
|a Publicidad /
|c Otto Kleppner, J. Thomas Russell ... [et al.].
|
| 250 |
# |
# |
|a 16a. ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 2005.
|
| 300 |
# |
# |
|a 766 p.
|
| 650 |
# |
4 |
|a PUBLICIDAD - PLANIFICACION
|
| 650 |
# |
4 |
|a PUBLICIDAD - MARKETING
|
| 650 |
# |
4 |
|a PUBLICIDAD - MEDIOS
|
| 650 |
# |
4 |
|a PUBLICISTAS
|
| 650 |
# |
4 |
|a MEDIOS DE COMUNICACION DE MASAS
|
| 650 |
# |
4 |
|a CAMPAÑAS PUBLICITARIAS
|
| 700 |
1 |
# |
|a Russell, J. Thomas.
|
| 700 |
1 |
# |
|a Lane, W. Ronald.
|
| 700 |
1 |
# |
|a King, Karen Whitehill.
|
| 907 |
# |
# |
|a TEXTO
|
| 929 |
# |
# |
|a COM
|b 14230/254. OC. 51/10. 2010.
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| 930 |
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|a 39820
|c ej. 1
|d sal
|
| 934 |
# |
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|a ej. 2 : 42483
|
| 934 |
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|a ej. 3 : 42484
|
| 999 |
# |
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|a gb
|
