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| LEADER |
00987nam#a2200301#c#4500 |
| 001 |
OUNT000426 |
| 003 |
OUN |
| 005 |
20240906 121303 |
| 008 |
950509s1996 nyuo ### #001 0 eng |
| 020 |
# |
# |
|a 1572300345
|
| 040 |
# |
# |
|a DLC
|c DLC
|d DLC
|b spa
|d OUN
|
| 041 |
0 |
|
|a eng
|
| 100 |
1 |
# |
|a Goldman, Robert
|d 1949-
|e autor
|
| 245 |
1 |
0 |
|a Sign wars
|b The cluttered landscape of advertising
|c Robert Goldman, Stephen Papson
|
| 250 |
# |
# |
|a Primera edición
|
| 264 |
# |
0 |
|a Nueva York, Estados Unidos
|b The Guilford Press
|c 1996
|
| 300 |
# |
# |
|a xiii, 322 páginas
|b fotografías
|c 25 cm
|
| 336 |
# |
# |
|a texto
|b txt
|2 rdacontent
|
| 337 |
# |
# |
|a no mediado
|b n
|2 rdamedia
|
| 338 |
# |
# |
|a volumen
|b nc
|2 rdacarrier
|
| 490 |
1 |
# |
|a Critical perspectives
|
| 650 |
# |
7 |
|a Publicidad
|2 unescot
|
| 650 |
# |
7 |
|a Consumo
|2 unescot
|
| 650 |
# |
7 |
|a Comportamiento social
|2 unescot
|
| 650 |
# |
7 |
|a Opinión pública
|2 unescot
|
| 650 |
# |
7 |
|a Comunicación de masas
|2 unescot
|
| 650 |
# |
7 |
|a Estudios culturales
|2 unescot
|
| 700 |
1 |
# |
|a Papson, Stephen
|e autor
|
