|
|
|
|
| LEADER |
01004Cam#a2200373#a#4500 |
| 001 |
ITULSID000453 |
| 003 |
ITUL |
| 005 |
20071004130150 |
| 008 |
070914s1997||||mx d gr| |||1|||spa d |
| 020 |
# |
# |
|a 968880858X
|
| 040 |
# |
# |
|a ITU-LJA
|b spa
|
| 041 |
# |
# |
|a spa
|
| 044 |
# |
# |
|a ag
|
| 082 |
# |
# |
|2 20
|
| 092 |
# |
# |
|c 659.195
|l L898
|
| 100 |
1 |
# |
|a Lovelock, Christopher H.
|
| 245 |
1 |
0 |
|a Mercadotecnia de servicios /
|c Christopher H. Lovelock.
|
| 250 |
# |
# |
|a 3a.ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 1997.
|
| 300 |
# |
# |
|a xiv, 661 p. ;
|c 24 cm.
|
| 650 |
# |
4 |
|a Marketing
|
| 650 |
# |
4 |
|a Penetración en el mercado
|
| 650 |
# |
4 |
|a Consumidores
|
| 650 |
# |
4 |
|a Empleados
|
| 650 |
# |
4 |
|a Estrategia empresarial
|
| 650 |
# |
4 |
|a Empresas de servicios
|
| 650 |
# |
4 |
|a Productividad
|
| 650 |
# |
4 |
|a Calidad del servicio
|
| 866 |
0 |
1 |
|a 1 Ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
# |
|a COM
|c PRESTNU
|
| 930 |
# |
# |
|c Ej. 1
|d res
|a 4242
|
| 952 |
# |
# |
|f COM
|k PRESTNU
|w 070914
|p ITUL4242
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 L898
|5 2
|y IMP
|
| 999 |
# |
# |
|a LS
|
